RNP promotes a meeting of researchers who are developing TV 3.0 to discuss the user journey

- 04/08/2023

On August 3rd and 4th, RNP promoted, in a hotel in Rio de Janeiro, a meeting for members of the Application Coding Working Group of the TV 3.0 development project, encouraged by the Ministry of Communications (MCom) in partnership with the Brazilian Digital Terrestrial Television System Forum (SBTVD Forum). The event brought together researchers from the Federal University of Juiz de Fora (UFJF), the State University of Maranhão (UEMA) and the Federal University of Paraíba (UFPB), the Federal Fluminense University (UFF) and the Pontifical Catholic University of Rio de Janeiro (PUC-Rio), in addition to RNP employees, with the aim of promoting a debate on the user journey of the next generation of television in Brazil.

The agile design thinking methodology permeated all programming. On the first day, the entire context for the development of the new technology was created, with active and collaborative participation of those present, and on the second day, based on co-creation, the identification of the personas that will use TV 3.0 and their respective needs and creating an outline of the user journey. 

“These meetings are very important because they encourage discussion with different points of view on this important requirement for TV 3.0, which is a paradigm shift from what we know today as TV channels and will now be all application-oriented. We put together a very heterogeneous team with computing, social communication and now we have the support of RNP bringing this design thinking methodology, which makes us question whether the path is correct, what difficulties TV users, our viewers, will have with this new approach. Only in this way will we arrive at a result that has the greatest possible chance of being adopted and being able to meet the needs of the different viewer profiles we have. This type of discussion in the R&D process is fundamental, managing to go deep into the real problems that people will have when facing this new technology and way of watching TV”, said the coordinator of the Application Coding WG and professor at UFJF, Marcelo Moreno.

For UFPB professor and researcher Guido Lemos, “the dynamics of a face-to-face meeting are different from videoconferences, mainly because there is coffee, informal conversation and a more natural debate. It becomes very rich and you start to get to know different visions and calibrate these visions. I think it's essential. The idea is really cool, with a cool methodology and it brought together people who have been thinking about this TV, this transition, for years and we managed to formalize a vision”, he highlighted.

RNP's role in TV 3.0
The RNP was convened by MCom and joined the third phase of the project coordinated by the SBTVD Forum, providing support to research groups from six Brazilian universities, in charge of ten goals set by around 70 researchers to carry out research that will result in inputs for the “construction” of TV 3.0.

“It’s very much RNP’s spirit of promoting connections. Our role goes beyond formal project management, we seek to identify these opportunities and help people come together and create this sense of community, promoting these exchanges of experiences, so that the research agenda itself can advance. The TV 3.0 project is closely related to people's daily lives, it has a huge social impact and RNP has the role of bringing people together. The initiative has a very large social impact and, despite the effort, the SBTVD Forum and universities participating, after the pandemic this discussion became very isolated. RNP has this role of bringing other agents with whom RNP relates and groups that we do not relate to to participate in the debate, air, bring new ideas and contribute to the project moving forward”, concluded the Solutions Manager and TV 3.0 leader on the RNP side, Adriano Adoryan.